Home Lifestyle Travel Jollibee menu, price, taste test, review

Jollibee menu, price, taste test, review

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Jollibee is ready to take over America.
Hollis Johnson

A Filipino fast-food behemoth is gearing up to take over the United States.

It seems there’s a Jollibee on every corner in the Philippines — in fact, it’s one of the few chains that has successfully maintained market dominance over McDonald’s in its home country. Even as McDonald’s ramps up its Asian expansion, Jollibee has held its own with nearly double the number of locations than McDonald’s has in the country.

Now, Jollibee is coming for McDonald’s on its home turf. The chain has more than 30 locations in the US and has a majority stake in American burger chain Smashburger. The company said it plans to open hundreds of new Jollibee stores around the world in 2018, aiming to finish out the year with roughly 4,200 stores worldwide, up from 3,797 at the end of 2017.

On Friday, Jollibee announced that it was planning a $12.4 million investment in chef Rick Bayless’ Tortas Frontera fast-casual chain, Restaurant Business reported. Jollibee will have a 47% stake in the chain.

Jollibee holds a special place in the heart of many Filipino expats. Jian DeLeon wrote in First We Feast that the chain offered such people “a nostalgic taste of home at a price most of us can swallow.”

We, on the other hand, enter not as Filipino food experts but as two fast-food-loving New Yorkers eager to see how the growing chain compares to the competition:

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